Strategic Research's
Focus Group Services
- In-Person Focus Groups
- Traditional focus groups, held at a focus group facility with 6-8 participants recruited from a specific region and an experienced moderator. The clients are able to observe the groups from behind a one-way mirror.
- Strategic Research has conducted hundreds of focus groups domestically and internationally. Let me quote on your next project.
- Online Focus Groups
- Using our resources, we can recruit nationally or internationally and you don't have to travel.
Why Use Focus Groups?
- Test market new product concepts and positioning
- Gauge reactions to your competitors products, positioning, or technologies
- Gauge reactions to your company and its messaging
- Test marketing messages or positioning
- Stimulate new ideas and usage for a technology
What are Online Focus Groups?
Unlike traditional, in-person focus groups, online groups take place online in a "WebEx"-like environment with the moderator,
all participants, and all observers interfacing over the internet inside the WebEx-like interface. There are advantages, disadvantages,
and important precautions to consider in deciding the type and style of research you want to do.
Advantages of Online Focus Groups
- Recruiting
- Broad geographic area for a recruit.
- Better, more qualified participants.
- Scheduling
- Conducting the research
- Multi-threading, parallel discussion without participants biasing each other can be used to advantage in how questions are structured
- Costs are slightly less because of reduced facility rental and no travel costs. Other costs are similar.
- Easy to do multiple sessions per day to compress the research time
- With no travel, particpants have much more flexibility
Disadvantages of Online Focus Groups
- Participants are not visible, so auditory and body-language responses as well as interaction between the participants is missing.
- No control over who may be lurking with and biasing a participant
- No audio or video record, just a text transcript