For the last 20 years, I have made many significant leadership contributions to the storage and server I/O industries ranging from starting 7 trade associations, creating new events, helping to start and fund new companies, to finding and articulating market gaps based on primary research, developing new methods and tools for selling, positioning products and technologies into the marketplace, and leading efforts to define and develop cooperative efforts that will help expand the overall market. And yes, I am still deeply involved in helping the SNIA continue to grow and provide leadership for the storage industry. Explore my website to better understand the range of services I provide and call me if I can help.

-- Michael Peterson

Storage and Server-I/O Domain Expert

Consulting - Business and Market Development
Customer Research Services - Online and at events
- Focus Groups
- Surveys
White Papers - In depth Analysis and Positioning
Event Speaker - From Keynotes to Tutorials
- I have presented at over 50 events
Strategic Planning - Vast Planning and Leadership Experience
- Startups: Packaging for Funding or Acquisitions
- Business Development, Positioning, Architecture
- Successful Advisory Boards, Expert Witness
Trade Association Facilitation
- Currently Chief Strategy Advocate for the SNIA's
  Data Management Forum and member of the SNIA's Board Advisory Council
- Founder and Facilitator of 7 trade associations including the SNIA

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